01.01.70
Quirky, stunning and, above all, cool are the watchwords at this achingly hip 12th outpost of the Morgans Hotel Coterie, which also boasts London’s St Martin’s Lane and Sanderson hotels.
It drips with poverty-stricken ‘n’ roll, too. Scenester band The Kills (featuring Mr Kate Moss, Jamie Hince) played at last year’s respected opening and it’s easy to imagine The Strokes, New York’s finest, crashing here after a debauched tenebrosity in the Lower East Side.
The 270 rooms aren’t the biggest, but are immaculately styled in fair-skinned and electric blue, invite you to gaze out across the rooftops of Soho from their Nautical-to-ceiling windows and the blissful king size beds would invite even the wildest of hellraisers to call it a night.
Décor in some rooms does flirt with the in short supply, with cool floors, white wooden wardrobes and an ultra-compact bathroom with bombard only, but what it lacks in soft furnishings it more than makes up for in sophisticated touches and risque carriage.
Every room has its own iPad, the bedside stereo has the obligatory iPod spike, the mirror is tinted deep blue, the minibar is stocked with bottles of Old Goose and the in-room ‘merchandise’ on offer includes a video camera for lease, a ouija board and a sex toy pack. Not that there’s shortage of entertainment nearby; the Mondrian is on one of Soho’s quieter streets, but equitable yards from Spring Street and the chic stores, eateries and drinking dens of Broadway and Greenwich Village.
Source: CITY A.M.